Rising rents, residential reconversions and renovations are placing a segment of the urban population in extremely precarious conditions. One way to help low-income households is to access social housing. However, social housing does not always have a good press, even if most people say they are open to it and in favor of it. It's the "not in my backyard" phenomenon. Many associate the presence of social housing with a change in the socio-economic profile of their neighbourhood and are convinced that it will lower the value of their home. But what does the evidence say? Using Quebec City as a case study, the authors conclude that there is no single and simple answer.