Baromètre de la confiance des consommateurs québécois à l’égard des aliments -1 re édition
The Quebec government's Biofood Policy places consumer expectations and health at the heart of its priorities for the coming years. Offering products that meet consumers' needs is one of the main orientations defined to achieve the ambitions and targets of this policy. In this context, CIRANO's Barometer of Quebec consumers' confidence in food is an important and very useful tool for decision making for the government, but also for all stakeholders in the bio-food sector. Conducted on a regular basis, the Barometer makes it possible to identify trends and take into account the changing context in which Quebecers make food choices.
This report is the first edition of the Barometer and provides rich, timely and unprecedented information on a range of issues related to consumer confidence in food. This first edition is based on a survey administered from May 9 to 15, 2019 to a representative sample of 1017 people and is especially useful in order to have a picture of the situation in Quebec in 2019, which will serve as a benchmark for other editions.