The accelerated development of technological innovations is increasingly creating a society that is "catching up" and reacting both economically and socially. The recent case of Uber and the resulting upheavals, even at the political level, are a good illustration of this phenomenon. Faced with this "creative destruction", companies must rethink their methods and processes of ideation and innovation. They experiment to increase their creativity by reinventing organizational structures to foster greater transversality and by promoting non-traditional creative spaces that are more open to the participation of external actors.

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