A CIRANO Researcher and Fellow since 2016, JoAnne Labrecque is Associate Professor in the Department of Marketing at HEC Montréal. She is also Associate Member of the Omer DeSerres Chair of Retailing and Associate Member of the Carmelle and Rémi Marcoux Chair in Arts Management, and a member of the INAF.

Holding a Ph.D. in Consummer Economics from Cornell University, her research focuses on a variety of topics related to innovation in the food sector, product category management, satisfaction, value chain, sustainable development and, most importantly, analysis of consumer behavior towards various categories of food – functional, organic, fair or genetically modified – and health perceptions.

She has authored several expert reports and is a member of various boards in companies that are specifically involved in the food and retail sectors.