Expertise

International/ relational/ industrial marketing, value creation/ sharing/ capture, customer-supplier relationships, Latin America

Biography

A CIRANO Researcher and Fellow since 2011, Aurélia Durand is Associate Professor in the Department of International Business at HEC Montréal. She is also a member of the Groupe de recherche en affaires internationales (GRAI).

Holding a Ph.D. in Administration from Université Laval, her current research focuses on North American investment and origin-based marketing.

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